Traditional promotional messages such as advertising, sales promotion, and publicity releases are examples of ________ messages.

Answers

Answer 1

A promotion that uses offline methods to reach a local audience is referred to as traditional marketing. A product or service is promoted using traditional marketing, which also includes billboards, television commercials, newspaper ads, and other forms of advertising. The efforts are frequently expensive, and measuring their success can be difficult.

Digital marketing is displacing traditional marketing by reaching clients online through social media, email, and search engines. Compared to traditional marketing, digital marketing is more cost-effective and more easily promotion trackable in terms of its effectiveness.

It is possible to create marketing materials specifically for conventions, seminars, or conferences. The efforts are frequently expensive, and measuring their success can be difficult. To attract visitors to your promotion booth and learn more about the company and its goods, you could, for instance, build booths or more substantial materials like banners or signage.

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Related Questions

Xplain the difference between adverse selection and moral hazard in insurance markets. can one exist without the other?

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It happens the borrower knows that someone else can pay for the error he makes. This in turn gives him the incentive to behave in a riskier manner this monetary idea is called a moral hazard. instance: you haven't insured your own home from any destiny damages.

Moral hazard happens while a person going through chance changes one's conduct relying on whether or not or not one is insured. for example, dental care insurance may additionally lead people to be less cautious about their mouth hygiene, which can be pondered in a higher opportunity of caries (ex-ante ethical hazard).

A moral hazard is a scenario wherein one birthday celebration engages in unstable conduct or fails to behave in exact faith because it knows the other celebration bears the economic effects of its behavior. moral danger can occur whilst governments make the selection to bail out large agencies.

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A grand strategy that involves expansion of things like sales revenues, market share, or number of employees is known as a ______ strategy. multiple choice question.

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A grand strategy that involves expansion of things like sales revenues, market share, or number of employees is known as a growth strategy.

What is growth strategy?

A growth strategy can be defined as the type of strategy that enables companies or organization to plan on how to expand and grow their business.

Most companies tend to make use of growth strategy when they want to do the following:

Increase their market sharesIncrease their sales revenueIncrease their number of workers or employee etc.

Therefore a grand strategy that involves expansion of things like sales revenues, market share, or number of employees is known as a growth strategy.

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As babies, we learned by trial and error. through traditional education, we think more like ______. group of answer choices
a. franchisees
b. managers
c. entrepreneurs
d. collaborators

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As babies, we learned by trial and error business through traditional education, we think more like entrepreneurs. Entrepreneurship is the process of creating or extracting economic value. According to this definition, entrepreneurship is defined as change, often involving risk above what is normally faced .

When beginning a business, and may contain values other than monetary ones. An entrepreneur is a person who establishes and/or invests in one or more enterprises, assuming the most of the risks and reaping the majority of the gains. Entrepreneurship refers to the process of starting a business.  More restrictive definitions of entrepreneurship have described it as the process of building.

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where there are more than two goods being created in every country yet we only use two on the ppf. why is that?

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Where there are more than two goods being created in every country yet we only use two on the PPF because it helps in economic growth.

Grouping all things into the two fundamental categories of consumer and capital goods is the easiest way to demonstrate economic progress. A PPF that moves outward indicates that an economy's production capacity has risen.

Even the fundamental economic issue of a nation with finite resources, opportunity costs, and economic scarcity can be shown in a production possibility curve. Opportunity cost is the price paid when one option is chosen over another. PPF is a tool used by economists to demonstrate the trade-offs that result from scarcity.

By dividing the available production space between levels of production that can be achieved and those that cannot, the PPF curve's addition depicts scarcity.

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When a firm puts up collateral assets to back up a loan, the debt is said to be?

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In secured debt, a firm puts up collateral assets to back up a loan.

What is Secured Debt?

A secured loan is one in which the lender pledges an asset as security for the loan, turning the pledged asset into a secured debt owing to the lender (the creditor). Secured debt has some form of security. In the event of a secured loan default, the collateral may be taken back by the lender. Mortgages, vehicle loans, and credit line cards are a few examples of secured debt. Unsecured debt is not backed by any collateral. An unsecured loan's funding is provided by the lender only on the strength of the borrower's credit and repayment commitment. Secured debts are obligations for which the debtor pledges a valuable item as a guarantee or deposit for the loan.

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A widely used activity base for developing factory overhead rates in highly automated settings is?

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A broadly used interest base for growing manufacturing facility overhead charges in notably automatic settings is Machine hours.

In business, overhead or overhead fee refers to an ongoing fee for operating a business. Overheads are expenditures that can't be simply traced to or recognized with any specific revenue unit, unlike running fees inclusive of uncooked cloth and exertions.

Overhead charges, regularly referred to as overhead or running prices, refer to the fees related to going for walks in a business that cannot be connected to developing or producing a product or service. they're the charges the commercial enterprise incurs to live in the enterprise, no matter its success level.Overhead expenses are all costs on the profits declaration except for direct exertions, direct materials, and direct expenses. Overhead costs include accounting fees, marketing, coverage, interest, prison expenses, exertions burden, hire, upkeep, supplies, taxes, telephone payments, tour prices, and utilities.

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Julia sets up a meeting with a team of clients from a media company. which action would convey that julia understands the etiquette of in-person meetings? a. canceling the meeting an hour before the scheduled time b. listening to what the clients say without interrupting c. scribbling notes and passing them to her coworkers d. describing her recent vacation experiences in detail e. rolling her eyes and crossing her arms when listening

Answers

Answer:

Listening to the clients

Explanation:

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project deliverables represent key dates when a certain group of activities must be performed. group startstrue or false true, selected false

Answers

False, Project milestones are important dates by which a specific set of tasks must be completed not project deliverables.

What are deliverables?

Any product or service created as a result of a project and intended for delivery to a customer is known as a deliverable (either internal or external). A deliverable could be a document, software product, server upgrade, report, or any other project component. A deliverable could be made up of several smaller ones. It could be an output that needs to be given (as in, "The corporation claims that becoming profitable this year is a deliverable") or an outcome that needs to be attained.

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A pro-forma financial balance sheet can help a manager to estimate the amount of external financing her/his firm needs. the formula to calculate external financing needs is stated as:______.

Answers

The formula to calculate external financing needs is stated as: Subtract the company's projected working capital needs and capital expenditures from net income.

What is the necessity for external financing?

The difference between projected assets, projected liabilities, and projected equity arises from either too little or too much financing being planned for the anticipated rate of asset growth (external financing required, or EFR).

What does "external finance" mean?

Money that comes from outside a firm is referred to as external sources of finance. Family and friends, bank loans and overdrafts, venture capitalists and business angels, new partners, share issuance, trade credit, leasing, hire buy, and government grants are just a few of the external strategies a business can employ.

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consumers’ surplus is the difference between the maximum price the buyer is willing and able to pay for a good and the actual price paid.

Answers

Consumers’ surplus is the difference between the maximum price the buyer is willing and able to pay for a good and the actual price paid. True.

What is consumer surplus?

Consumers’ surplus is the difference between the highest price the buyer is willing to buy a product or the willingness to pay of the buyer and the actual price paid. The lower the price of the good, the higher the consumer surplus.

For example, a consumer is willing to pay $1000 for a pair of boots. The price of the boot is $100. The consumer surplus is $800 (1000 - 200).

A consumer would purchase the good as long as the price is below or equal to the maximum price of the buyer. Continuing with the preceding example, if the price of the boot is $1,100, the buyer would not buy the boots.

The maximum price is subjective. It is specific to each consumer. It is a function of the value the consumer places on the good. The higher the value the consumer places on the good, the higher the maximum price.

Here is the complete question:

Consumers’ surplus is the difference between the maximum price the buyer is willing and able to pay for a good and the actual price paid. True or false.

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The positive communication result gained when a product like red bull is advertised using more than one media is called? a. interplay. b. synchronicity. c. synergy. d. interaction.

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The positive communication result gained when a product like red bull is advertised using more than one media is called Synergy.

What is Synergy?

The two businesses can do more together than they could alone if they unite. Companies can develop synergy by developing new products or integrating existing markets. Salespeople can boost revenue by cross-selling products, for instance, if a company offers consumer electronics.

Therefore,

The positive communication result gained when a product like red bull is advertised using more than one media is called Synergy.

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Which system functionality must your website have to be able to personalize or customize a product for a client?

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To be able to tailor or customize a product for a customer, customer on-site tracking also known as website tracking should be available on your website.

What is customer on site site tracking.

Businesses can use customer on site tracking to get information about site visitors on their websites. The data may include internet habits like how long a visitor spends on a page or tracking website viewing patterns. It is used for a variety of functions, including as giving firms website analytics information and targeted digital advertising. Websites primarily track users in order to learn more about how their visitors interact with the site, to deliver a more individualized online experience, and to monetize the user. Here are some instances of user tracking on websites that isn't related to advertising.

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The complete questions is: "Which system functionality must your Web site have in order to be able to personalize or customize a product for a client?

A) an ad server

B) a site tracking and reporting system

C) an inventory management system

D) customer on-site tracking"

with the use of integrated marketing communications, a company's mass-market advertisements, web site, e-mail, and personal selling communications all have .

Answers

With the use of integrated marketing communications, a company's mass-market advertisements, web site, e-mail, and personal selling communications all have the same message, look, and feel.

What is Integrated Marketing Communication?

The goal of integrated marketing communication (IMC) is to give customers a consistent, seamless, and multidimensional brand experience. This means that the brand will communicate with consumers by integrating a variety of media, including television, radio, newspapers, the internet, and personal media like email and phones. The goal of IMC is to effectively target the target audience and influence their purchasing decisions by delivering the message to customers in a smooth and consistent manner across all media.

Through marketing channels including advertising and content production, the IMC method seeks to maximize brand recognition. Larger brands utilize it to maintain their corporate image. Smaller companies use it to stand out in the marketplace.

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How much must you have saved if the account earns 16 nnually if you plan to withdraw $5000 per year for the next 10 years when there is nothing left?

Answers

The whole cost comes to $106,607.35.

Providing the following details:

n = 10 years.

i= 16%

$5,000 annual deposit

The following version of the final value formula must be used to determine the final value:

FV= [(1+i)n-1]/i A*

Annual Deposit = A

FV= {5,000*{(1.16^10)-1]}

/0.16= $106,607.35

Let's imagine you invest $1,000 (your principal) and it earns 5% once a year in interest or profits (the compounding frequency) Formulas for Compound Interest

Compound interest, which is when interest is added to a loan rather than paid off or collected from the borrower, is what causes it. for the purpose of generating interest on the principal amount and any accumulated interest throughout the following period. Interest is a typical occurrence in compound interest economics and finance.

In contrast to simple interest, which doesn't compound because past interest isn't added to the principle for the current period, there is compounding with compound interest.

The simple annual interest rate is equal to the period of interest multiplied by the number of periods in a year. The simple annual interest rate is also known as the nominal interest rate.

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marty receives a tip that the price of shares of an oil company are about to fall significantly. in order to avoid a huge loss, he goes into his online brokerage account and sells all of the stock that he owns in the oil company. what type of market transaction is taking place?

Answers

The market transaction that is taking place when Marty sells all the stock in the oil company is a Secondary market offering.

What is a Secondary market offering?

A Secondary market offering refers to when buyers and sellers trade stock in the secondary market.

In the secondary market, the company that has the stock is not involved in the transaction but instead only those who own the stock transact with each other. Marty is an owner and so selling his stock is a Secondary market offering.

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If the local government can enforce a rent-control law that sets the maximum monthly rent at $2,000, will there be a surplus or a shortage?

Answers

If the government fixes the rent at $1,500, there will be a shortage of apartments. The primary objective of the rent control law is to set the maximum rent.

What is rent?

Economic rent is the term used to describe earnings that are above what is necessary from an economic or social standpoint. This may occur, for instance, if a buyer submits an offer prior to learning the seller's proposed price in order to acquire a unique good or service. Since prices would decline as a result of price competition if markets were perfect, economic rent would not exist. As a result, economic rent increases.

Economic rent is the term used to describe earnings that are above what is necessary from an economic or social standpoint.

Informational imbalances or market inefficiencies are frequently the causes of economic rent.

Most people consider economic rent to be unearned.

Monopolies, the real estate industry, and the labor market are a few contexts where economic rent might appear.

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what should be included in a financial plan to protect assets? a. how much money you will make b. how much money you will have in savings c. how much money you will invest d. how much insurance you will carry brainly

Answers

Analyzing several factors that show the required level of protection is part of an asset protection strategy. The sort of assets, the form of the claim, the creditor's identity, and other crucial considerations are only a few. Thus, Option d is correct.

What is a Financial plan?

A financial plan outlines a person's long-term financial objectives and develops a method for achieving them.The plan needs to be thorough but also highly individualised to take the person's personal and family circumstances, risk tolerance, and expectations for the future into account.The strategy is the culmination of the plan, which began with a computation of the person's present net worth and cash flow.A financial plan is a written description of a person's current financial condition, long-term financial objectives, and plans for achieving those objectives. A financial plan can be made independently or with the assistance of a professional financial planner and begins with a detailed assessment of the person's present financial situation and future expectations.

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talia’s income has increased from $500 to $1,000 a week. as a result of this, talia’s consumption of tacos at margarita’s mexican grill has increased from 10 tacos a week to 50 tacos a week. what is talia’s income elasticity of demand, using the midpoint method?

Answers

Talia’s income elasticity of demand, using the midpoint method is

Income ($) Quantity demanded

Y1 = 500 Q1 = 10

Y2 = 1000 Q2 = 50

Income elasticity (Mid Point Method)

YEd = [(Q2 - Q1) / (Q2 + Q1)/2] ÷ [(Y2 - Y1) / (Y2 +Y1)/2]

=> YEd = [(50 -10) / (50+10)/2] ÷ [(1000 - 500) / (1000 + 500)/2]

=> YEd = [(40) / (60/2)] ÷ [500 / (1500/2)]

=> YEd = [40 /30] ÷ [500 / 750]

=> YEd = [40 /30] * [750 / 500]

=> YEd = 2

the income elasticity of demand is 2.

The demand for a very good will increase or decreases depending on several elements. This consists of the product's rate, perceived high-quality, marketing spend, patron earnings, consumer confidence, and modifications in flavor and style.

The character of call for. the nature of demand. call for—the quantity of a terrific or provider that a patron is willing and able to shop for at numerous feasible expenses all through a given time period. quantity Demanded—amount patron is inclined and in a position to buy at each precise rate at some stage in a given term.

Direct demand is the demand for commodities or offerings meant for final intake. This demand arises out of the herbal desire of a man or woman to devour a selected product.

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What is the loan to value of the following property?
current appraisal $103,000,000
book value $88,000,000
loan amount $66,000,000
balloon payment $38,000,000
interest-only period 2 years

Answers

The following property has a loan to value of 64%.

Loan to Value = Loan Amount / Current Appraisal of the asset

= 66,000,000 / 103,000,000

= 64.077%

= 64%

What Is the Loan-to-Value (LTV)?

Before approving a mortgage, financial institutions and other lenders evaluate the loan-to-value (LTV) ratio as a measure of lending risk.Loan-to-value (LTV) is a ratio that is frequently used in mortgage lending to evaluate how much of a down payment is required and if a lender will grant credit to a borrower.Lenders prefer lower LTVs, but borrowers must contribute greater down payments because of this.When the loan-to-value ratio is at or below 80%, the majority of lenders offer mortgage and home equity applicants the lowest possible interest rate. Mortgages become more expensive for borrowers with higher LTVs.

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________ is a form of freeware, where the developers accept contributions for themselves or for nonprofit organizations.

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Donationware is a type of free software where the creators take donations for themselves or for nonprofit organizations.

Donationware is a type of freeware in which the program's creators accept gifts in exchange for the program itself. On the surface, this might seem like an odd idea, but in reality, it's extremely typical and has played a significant role in the business ever since its inception in the early days of personal computing.

The decision to create contribution ware rather than simply selling the item outright can be made for a variety of reasons, and both people who create it and those who buy it can benefit from it in a variety of ways. However, a lot of individuals believe that donationware offers the best of both worlds: a means of self-promotion and money growth without upsetting users or breaching the law.

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the demand curve for a normal good will always slope downward because: a even though the substitution effect and the income effect move in opposite directions, the income effect dominates, and it always displays an inverse relation between price and quantity demanded. b even though the substitution effect and the income effect move in opposite directions, the substitution effect dominates, and it always displays an inverse relation between price and quantity demanded. c even though the substitution effect and the income effect move in opposite directions, the two effects cancel each other out. d the substitution effect and the income effect reinforce each other, and the income effect always displays an inverse relation between price and quantity demanded. e the substitution effect and the income effect reinforce each other, and the substitution effect always displays an inverse relation between price and quantity demanded.

Answers

The correct option is "(e)".

The demand curve for a normal good will always slope downward because the Substitution Effect and Income Effect reinforce each other, and the substitution effect always displays an inverse relation between price and quantity demanded.

The income effect is the adjustment of the utilization of products by customers in view of their pay (buying power).

The substitution effect happens when purchasers supplant less expensive things with additional costly ones because of value changes or when their monetary circumstances improve, as well as the other way around.

Price is the worth that is put into an item or administration and is the consequence of a mind-boggling set of computations, exploration and understanding, and chance-taking skills.

Quantity Demanded is the aggregate sum of a decent or administration that buyers request over a given time period. It relies upon the cost of a decent or administration in a commercial center, whether or not that market is in balance.

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If 4 million of those who are currently unemployed become discouraged workers, teh unemployment rate will:________

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If 4 million of those who are currently unemployed become discouraged workers, the unemployment rate will decrease.

Offering government training programs to those who are structurally unemployed, paying subsidies to businesses that train displaced workers, assisting those who are unemployed in relocating to areas where jobs are available, and encouraging job seekers to find employment are all suggested policy measures to reduce structural unemployment.

Fiscal policy is the government's second method for lowering unemployment. By expanding spending on government programs, the president and Congress expand the fiscal policy to generate jobs. The New Deal and the Economic Stimulus Program of 2009 are two excellent examples.

By lowering taxes, the program can also provide people with more money to spend. The economy is deemed to be overheated if unemployment is excessively low. Inflation raises its level of concern at that point.

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Abc company has divided its employees into departments of manufacturing, marketing, and finance. the company is said to have a(n) _____ structure.

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Abc organization has divided its employees into departments of manufacturing, advertising, and finance. the business enterprise is said to have a(n) functional shape.

Manufacturing is defined because of the introduction of the latest products, both from uncooked materials or additives. Examples of manufacturing include automobile businesses, bakeries, shoemakers, and tailors, as they all create products, in place of providing services.

Manufacturing means producing goods in huge portions after processing from raw substances to extra valuable products. production enables transforming the uncooked materials into completed items on a massive scale and as a result, allows earning earnings as finished goods are costlier than uncooked substances.

There are 4 primary manufacturing methods for producing favored. form of a product. these are casting, machining, becoming a member of (welding, mechanical fasteners, epoxy, and so on.), and deformation methods.

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i now have $26,000 in the bank earning interest of 0.50% per month. i need $36,000 to make a down payment on a house. i can save an additional $100 per month. how long will it take me to accumulate the $36,000?

Answers

Based on the down payment, the amount in the bank, and the amount to be saved per month, the time it will take to accumulate $30,000 is 3.29 years.

How long will it take to accumulate the money?

You can use a financial calculator to find the number of periods it will take to accumulate $36,000.

The PV = -26,000 to show the current amount in the bank.

The PMT is the payment of -100 every month.

1/Y is the interest rate of 0.50% every month

FV is the future value of $36,000

Once you compute, the number of periods will be 39.44 months.

In years this is:

= 39.44 / 12

= 3.29 years

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In "thinking like an economist," the section "the role of economic theory" states that many economists believe that useful insights into our behavior can be gained by assuming that we act as if governed by the rules of___________ decision making.

Answers

Useful insights into behaviour can be gained governed by the rules of rational decision-making.

According to "the function of economic theory," many economists think that by assuming that human actions are guided by the principles of rational decision-making, we may learn important insights into our behavior.

It is possible to define rational decision-making as the decision-making process that incorporates reasoning at every stage. It is founded on the use of impartial knowledge. The first step in making a reasonable choice is to identify the issue that needs to be resolved, followed by the collection of all relevant data.

The next step is to examine every consequence that may result from each potential solution. The rational decision-making process that follows comprises weighing all viable options and selecting the best one based on reasoning.

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___________ describes a systematic, organized series of objective steps used for the purposes of research.

Answers

Scientific technique describes a  systematic, prepared series of goal steps used for the purposes of studies.

He explained the construction of the room and its purposes. it's for breeding and culling functions. He'd used her and stored her, not for her, but for his own purposes! I concept he needed to know for his very own functions. some not unusual synonyms of purpose are goal, design, cease purpose, aim, cause, objective, and item. whilst a lot of these phrases mean "what one intends to perform or gain," reason indicates a more settled determination.

Your existence reason includes the imperative motivating objectives of your life—the reasons you rise up in the morning. reason can manual life decisions, have an effect on behavior, shape desires, provide a sense of direction, and create which means. For a few people, the reason is hooked up to vocation—significant, pleasing work.

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campbell corporation produced 214,000 watches that it sold for $17 each during year 2. the company determined that fixed manufacturing cost per unit was $8 per watch. the company reported a $856,000 gross margin on its year 2 financial statements. required determine the variable cost per unit, the total variable cost, and the total contribution margin.

Answers

Based on the fixed manufacturing costs per unit, the number of watches produced, and the gross margin, the variable cost per unit, the total variable cost, and the total contribution margin are:

Variable cost per unit - $5 per unit Total variable cost - $1,070,000Total contribution margin - $2,568,000What is the variable cost?

The total fixed costs were:

= 8 x 214,000

= $1,712,000

The total variable costs are:

= Total sales - total fixed costs - gross margin

= (214,000 x 17) - 1,712,000 - 856,000

= $1,070,000

Variable cost per unit:

= 1,070,000 / 214,000

= $5 per unit

Total contribution margin:

= 214,000 x (17 - 5)
=  $2,568,000

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In an electronics manufacturing company, technicians and executives are likely to look for the same types of information in company documents.
a. true
b. false

Answers

The correct option is b: False. In an electronics manufacturing company, technicians and executives are not likely to look for the same types of information in company documents.

The term "Company Documents" refers to each information or Subject Instrument as well as all other contracts, indentures, mortgages, deeds of trust, loan or credit agreements, bonds, notes, debentures, evidences of indebtedness, swap agreements, hedging agreements, leases, and other instruments or agreements to which the Company or any of its subsidiaries is a party, by which the Company or any of its subsidiaries is bound, or to which any of the Company's property or assets.

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donna quit her job at portland, inc. and joined a rival company. portland, inc. accused her of breaking her contractual obligations and decided to take her to court. in this scenario, which component of social justice is involved?

Answers

Donna quit her job at Portland, inc. and joined a rival company. Portland, inc. accused her of breaking her contractual obligations and decided to take her to court.

In this scenario, Civil Justice component of social justice is involved.

What is Civil Justice?

Civil justice is a way for individuals to get a fair solution when they have been injured or harmed due to another person's negligence, recklessness, or malpractice.

The civil justice system gives right to the individual to sue for money damages and obtain recovery for the injuries. The civil justice system allows the individual to hold others accountable for their actions. If the court figures out that one is liable, then that party has to 'show the money' and pay damages to the injured party.

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Donna left Portland, Inc. and started working for a competitor organization. Her contractual commitments were allegedly broken, and Portland, Inc. chose to sue her. Civil justice, a part of social justice, is concerned in this situation.

What is civil justice?When someone has been wounded or harmed because of someone else's carelessness, negligence, or malpractice, civil justice is a mechanism for them to get a fair resolution. The civil justice system permits one to file a lawsuit for monetary damages and receive compensation for injuries. In other words, through the civil justice system, one can make people answerable for their deeds. If one is found to be at fault by the court, they must "present the money" and compensate the victim.Civil law is designed to resolve conflicts in the legal system between individuals or between individuals and corporations. You have the right to file a civil lawsuit against someone you believe has wronged you if you feel that they have violated their rights.

Donna left Portland, Inc. and started working for a competitor organization. Her contractual commitments were allegedly broken, and Portland, Inc. chose to sue her. Civil justice, a part of social justice, is concerned in this situation.

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brendon had total job benefits of $39,500 last year. he was required to wear a shirt with the company logo on it for work that he was responsible for buying. brendon purchased 12 shirts for work during the year at a cost of $23.95 each

Answers

Brendon's total employment compensation last year is $39,077.60

What is Employment Compensation?

Employee compensation (CE) is a statistical word used in national accounts, balance of payments statistics, and occasionally in corporation accounts. It essentially refers to the total gross (pre-tax) salary paid by employers to employees for labour performed within a specific accounting period, such as a quarter or a year. However, at least in national accounts and balance of payments statistics, the aggregate includes more than just gross wages. This is due to the definition of CE in these accounts, which is "the total remuneration, in cash or in kind, payable by an enterprise to an employee in return for labour performed by the latter during the accounting period." It is essentially an employer's total labour expense, which is covered by capital or sales.

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