Businesses use accounts to summarize all the information pertaining to a single item True.
What is account?Account is the head that defines a type of expense of a business, the business have different accounts where the transactions of a business are posted, these accounts summarize the information pertaining to a single item, that is for example sales, marketing expense, administration expense, interest expense / finance cost, dividends, drawings and more.
The sales of goods and services are summarized in the sales account and the other account that is effected is the accounts receivable account or the cash account if the sales are made on cash.
The transaction is posted as a journal entry, then transferred to t-account and then to trial balance and finally income statement and balance sheet is made.
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Missing part of question: is it true or false?
the first step in budgeting is to evaluate your current financial position by looking at just your income and expenses.
We can actually deduce here that it is false to say that the first step in budgeting is to evaluate your current financial position by looking at just your income and expenses. Thus, the answer is false.
What is budgeting?Budgeting is actually known to be the process of estimating one's revenues and expenses over a specified future period of time. Budgets are actually known to be compiled and re-evaluated from time to time i.e on a periodic basis.
We see here that when budgeting, one need to check previous expenses and income and evaluate the financial trend and then look into the future through financial prediction.
The complete question is:
The first step in budgeting is to evaluate your current financial position by looking at just your income and expenses.
TrueFalseThus, the answer is false.
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a customer is terminating an employee for suspected activity that is against company policy. they have called ann to consult with them on how to best preserve any evidence the company may be required to provide in court. which of the following would best preserve the integrity of the data and best serve the client?
In order to preserve the integrity of the data and best serve the client remove and secure and HDD from the computer, documenting the process.
A customer is terminating an employee for the suspected activity that is against company policy. So they called Artificial Neural Network (ANN) to consult them on how to best preserve any evidence the company shall require to provide in court.
To remove and secure and Hard Disk Drive (HDD) from the computer is an important process in order to preserve the integrity of the data of a company. As an is a data storage device which lives inside the computer. Thus, it has spinning disks inside where data is stored magnetically.
Hence, as an HDD stores the complete data, it needs to be removed and secured from the computer, while documenting the process.
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A major advantage of passive bond strategies is low transaction costs.
true/ false
A major advantage of passive bond strategies is low transaction costs. This statement is True.
What is a passive bond fund?
Passively controlled price range – additionally called index funds – invest in a portfolio of bonds designed to healthy the overall performance of a particular index, which include the Barclays U.S. mixture Bond Index. Index price range simply keep the securities which can be within the index, or, in lots of instances, a representative sample of the index holdings.
What are active and passive bond control techniques?
Active portfolio management focuses on outperforming the marketplace in contrast to a particular benchmark consisting of the same old & poor's 500 Index. Passive bond management mimics the funding holdings of a specific index with a view to gain comparable results.
Is passive bond or lively making an investment better?
Energetic techniques have tended to gain buyers more in positive investing climates, and passive bond techniques have tended to outperform in others. For instance, when the market is unstable or the financial system is weakening, energetic managers might also outperform extra frequently than whilst it isn't always.
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suppose you owe $3,000 on your credit card. you pay a minimum payment of $30 each month. at an annual percentage rate of 12% (or 1% per month), how many years would it take to eliminate your credit card debt if you made no additional new charges?
If you have a credit card balance of $3,000, the debt will remain. $30 per month is the required minimum payment. at an annual percentage rate of 12%.
The amount of unpaid Interest on the amount unpaid per month will be 1%. Hence,
Interest Per Month= Owed amount x Interest per month.
Interest Per Month= $3,000 x 1/100
Interest Per Month= $30
The minimum payment is 30 dollars.
Therefore, by making the minimal payment we are just meeting the interest returned per month we are not doing any amortization on the principal. Hence, we cannot refund the debt.
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a store offers two payment plans. under the installment plan, you pay 25% down and 25% of the purchase price in each of the next 3 years. if you pay the entire bill immediately, you can get a 10% discount on the purchase price. assume the product sells for $100.
According to The Question,
A-1) The instalment option's present value is $93.08
Present value of paying the invoice in full now is $90.A2) It's best to pay the invoice right away.
B-1) The instalment option's present value is $88.65
B-2) In this instance, paying in instalments is a preferable option.
Calculate for Each Part.
A1) This is an annuity due with payments of $25 up front and $25 at the end of each of the next three years. The present value is determined as follows:PMT equals the annuity payment of $25 at the start of each period.
I represents the period-to-period compound interest rate.=0.054 payment periods make up the number n.
A-2)
Paying the debt in full is preferable than paying it in instalments since the former has a cheaper cost of $90 while the latter has a present value cost of $93.08.B1)
If a full year passes before the 4-year instalment plan payments begin, the present value of the payment stream is determined as follows:B-2)
In this situation, paying in instalments is the best option because it costs less ($88.65) than paying the amount in full at once ($90 at present value).To Learn more about Payment Plans, Click the links.
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Correct Question - A store offers two payment plans. Under the installment plan, you pay 25% down and 25% of the purchase price in each of the next 3 years. If you pay the entire bill immediately, you can take a 10% discount from the purchase price. Assume the product sells for $100.
a-1. Calculate the present value of the payments if you can borrow or lend funds at an interest rate of 5 percent. (Do not round intermediate calculations. Round your answer to 2 decimal places.)
a-2 Which is a better deal?
b-1. Calculate the present value if the payments on the 4-year installment plan do not start for a full year. (Do not round intermediate calculations. Round your answer to 2 decimal places.)
b-2. Which is a better deal?
Researchers believe that design methodology provides ________ learning mechanisms important for converting ideas into form.
Design methodology, according to researchers, offers certain learning mechanisms crucial for giving ideas form.
What is Design methodology?Design methodology describes the process of creating a system or approach for a certain circumstance. Nowadays, the phrase is most frequently used in connection with technological disciplines such as web design, software development, or information system design. Design approach is a component of many degree programs, particularly those in the visual and digital arts.
Finding the best solution for each design situation, whether it be in industrial design, architecture, or technology, is the key to design methodology. The importance of brainstorming in design approach is emphasized, along with the use of cooperative thinking to sort through each concept put out and find the optimal answer.
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A design process that directly engages end users at every design process stage to address the needs, limitations, and wants of the end user is the definition of:_____.
A design process that directly involves end users at every design process stage to address the needs, wants, and limitations of the end users is the definition of user centered design.
User centered design (UCD) is a methodology of design process that directly engages the end users in each stage of the design process in order to address their needs, wants and limitations. In user centered design, end users are involved throughout the design process via a variety of design techniques and research so that highly accessible and usable products can be created for them.
A deep understanding of the end users' needs and wants as well as their limitations provide a huge success ratio to the product. Addressing needs, wants and limitations from the perspectives of the end users throughout the design process identify who will use the product; why they will use the product; and the conditions under which they will use the product.
User centered design is based on the following four general principles:
Involving end users early in the design process. Aligning business requirements with needs and wants of end users. Regularly collecting and analyzing feedback from end users in the entire design process. Constantly improving end users' experience by improving design.You can learn more about design process at
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All balance sheet items on a common sized balance sheet are constructed by dividing each balance sheet item by what number to create the percentage?
He common size balance sheet formula takes a line item divided by the base amount times 100 for a given period. For the balance sheet, line items are typically divided by total assets. A typical size balance sheet provides for easy analysis of the relative percentages of each asset, debt, and equity account.
Any single asset line item is compared to the total asset value. Similarly, any single liability is compared to the total amount of liabilities, balance sheet, and any equity account is compared to the whole value of equity. As a result, each major account classification will equal 100%, because all lesser components will add up to the major account classification.
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claire's surplus: $ roy is willing to pay $2.50 for a sports drink. he puts $5.00 into the vending machine and pushes the button for the sports drink without noticing that the price has increased to $2.75 until he counts the change he gets back.
Producer surplus can be determined at the level of a specific business using the equation: Producer surplus = total revenue - total cost.
Charlies'surplus will be $2.50-$2.75=-0.25
A visual depiction used to determine consumer excess is the demand curve. With the price represented on the graph's y-axis and the quantity demanded represented on its x-axis, it illustrates the link between a product's price and the amount demanded at that price.
Entire benefits minus total expenses can be used to compute total market surplus. The area between our marginal benefit and marginal cost, limited by quantity, is another option. Finding the difference between marginal benefits and marginal costs at each level of production is equal to doing this.
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question a home repair service company earned $990 performing annual inspections. they charged $55 for each inspection. how many inspections did they perform? 18 inspections 18 inspections 19 inspections 19 inspections 20 inspections 20 inspections 22 inspections
The correct option for the question of a home repair service company earned $990 performing annual inspections is option A. 18 inspection
An inspection is, most typically, an organized examination or formal evaluation exercise. In engineering activities inspection entails the measurements, assessments, and gauges carried out to certain characteristics in regard to an object or interest. Inspection approach cautious assessment. The primary objective of inspections is meeting purchaser necessities and preventing faulty merchandise from being disbursed. it is plain that a number of product defects cannot be checked or fixed at the final production level.
There are three primary types of quality inspections: pre-production, in-line, and final. There is an expansion of details that must be inspected and approved during each phase in order to detect and correct quality problems.
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a rise in demand is represented by a leftward shift in the demand curve, and a fall in demand is represented by a rightward shift in the demand curve.
A rise in demand is represented by a leftward shift in the demand curve, and a fall in demand is represented by a rightward shift in the demand curve. This is false.
What is demand curve?The relationship between the cost of an item or service and the quantity demanded over a specific time period is represented graphically by the demand curve. The price and quantity demanded are often represented with the price on the left vertical axis and the horizontal axis, respectively.
The demand curve for the majority of items, if not all of them, follows this rule. Rare instances of products with upward-sloping demand curves may exist. A Giffen good is one with an upward slope on the demand curve.
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The Statement "a rise in demand is represented by a leftward shift in the demand curve, and a fall in demand is represented by a rightward shift in the demand curve." False, Option B
This is further explained below.
What is the demand curve?Generally, A demand curve is a graph that illustrates the link between the price of a certain item and the amount of that product that is wanted at that price.
More specifically, a demand curve shows how the quantity of a commodity is affected by its price.
In conclusion, The statement that "an increase in demand is reflected by a leftward shift in the demand curve, and a reduction in demand is represented by a rightward shift in the demand curve" is not accurate.
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complete question
a rise in demand is represented by a leftward shift in the demand curve, and a fall in demand is represented by a rightward shift in the demand curve.
True or false
According to the small business administration, over 50 percent of all small businesses are home based true /false
According to the small business administration, over 50 percent of all small businesses are home based true organization's resources.
an example of a business administration The task of managing an organization's resources, time, and people is known as business administration. Professionals in business administration labor to make sure that companies and organizations are managed profitably, successfully, and effectively. Small Business Administration is a body that assisted new entrepreneurs and small enterprises in starting up. Through their connections with sources like venture capital firms, governmental organizations, etc., they offer capital support.
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darnell is planning to rent a booth at a trade show specifically for veterinarians. darnell’s company offers benefits like discounts on supplies, access to group health insurance, and other resources for self-employed veterinarians. judging by the number of veterinarians who are self-employed, what number of attendees at the trade show would most likely be interested in darnell’s booth?
The number of attendees that would most likely be interested in Darnell's booth is : 1 : 3
The question is all about the ratio of self employed veterinarians at the trade show to the total number of veterinarians at the trade show.
Number of self employed veterinarians = 20
Number of Veterinarians = 60
Total number of veterinarians = 60
number of self employed veterinarians = 20
= number of self employed / Total number of veterinarians
= 20 / 60
= 1 : 3
Hence we can conclude that The number attendees that would most likely be interested in Darnell's booth is : 1 : 3.
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sustainable companies such as dirtt measure success by the triple bottom line, which includes , people, and profit.
Sustainable companies such as dirt measure success by the triple bottom line, which includes, people, profit, & planet.
What is Sustainable companies?Sustainability is a term used in a wide sense to describe the capacity to continuously support or maintain a process across time. Sustainability strives to halt the loss of physical or natural resources so that they will remain usable for a very long period in both economic and policy contexts.
A process must be capable of being supported in order to be sustained throughout time.
It is primarily based on three concepts: economic, environmental, and social sustainability.
A lot of businesses and governments have chosen sustainable aims, only two of which are the decrease of their environmental footprints and the preservation of resources.
It's becoming more and more common to make "green investments," often known as investments in sustainability.
Some companies have been accused by skeptics of engaging in "greenwashing," the practice of misleading consumers to promote
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jackson inc. purchased 10,000 shares (2% ownership) of taylor corp. on february 6. jackson received a 2,000 share stock dividend on march 15 when the market value of taylor was $40 per share. on august 31, taylor paid a cash dividend of $1.50 per share. for the year ended december 31, jackson should report dividend income of: $15,000. $18,000. $88,000.
In its income statement for this year, the amount which Jackson inc. should report as dividend income is $18,000.
Given,
Shares purchased = 10,000
Ownership = 2%
Received a stock dividend of 2,000 shares
Market value per share = $40
Cash dividend of $1.50 per share
Dividend income can be calculated by the below given formula-
Dividend Income = No. of shares × dividend per share
Dividend Income = 12000 × $1.50
Dividend Income = $18,000
Therefore, the dividend Income is $18,000
Dividend income is considered as an amount which is distributed to the company's shareholders. Thus, the dividends are distributed from the company's earnings or profits.
Hence, option B is correct.
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Inherent risk and control risk differ from detection risk in that inherent risk and control risk are?
Detection risk refers to the auditor's processes and can be altered at the auditor's discretion, whereas inherent risk and control risk exist independently of the audit of financial statements. The relationship between detection risk and inherent and control risk should be inverse. The more the detection risk that may be accepted, the less inherent and control risk the auditor thinks to be present. In contrast, the auditor considers that the detection risk can be tolerated less as inherent and control risk increases.
Inherent risk: What is it?
Human Involvement. Business connections and regular meetings.Assumption/Judgment Based Accounting is number three. Organizational structure complexity.Transactions that are not routine.Cybersecurity risks, integrity and moral risks, fraud risk, subpar business system designs, etc. are a few examples of control risks. A crucial duty for the accounting department of a firm is control risk monitoring.
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The law of comparative advantage implies that a nation, individual, or region should produce those economic goods for which it.
The law of comparative advantage implies that a nation, individual, or region should produce those economic goods for which it is a low opportunity cost producer.
Explain the law of comparative advantage with an example.
The capacity of an economy to produce a certain item or service at a lower opportunity cost than its trade counterparts is known as comparative advantage. It explains why businesses, nations, or people might gain from trade.
For instance, a nation that generates a lot of oil would charge a local chemical industry less for their product since it is less expensive to sell them the oil than to send it elsewhere. The chemical producer may sell their completed products for cheaper than other nations since they are paying less for the raw resources required to make chemicals. As a result, they are more competitive in the market for producing chemicals. As a result, this business has an edge over other businesses that produce chemicals.
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to what extent, if any, are marketers responsible for injurious consumption involving their products?
While using or consuming any product is good, it only becomes harmful when it is overused or if the product is genuinely harmful. Marketers bear a large portion of the blame for the harmful consumption of products or services. If a product is genuinely harmful, the marketers must stop pushing it and the product must sell itself, like cigarettes.
What does harmful consumption marketing entail?Consumption that is harmful to the consumer's long-term well-being is defined as having negative effects. In other words, harmful consumption happens when people or communities choose to consume in ways that are detrimental to their long-term health.
The marketers' mistake will be that they overdo the product's publicity and marketing in an effort to leave a mark on consumers' thoughts and keep their products in front of them at all times.
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if leroyce trades two cookies for one of amir's brownies, we say that they are engaging in: a a zero-sum game. b technological progress. c exploitation. d benevolence. e barter.
E. LeRoyce and Amir are said to be bartering if LeRoyce exchanges two cookies for one of Amir's brownies.
More about bartering :
A barter is a transaction in which two or more parties exchange products or services without exchanging cash or other forms of payment like credit cards.
In its simplest form, bartering entails the exchange of one party's good or service for another party's good or service or Bartering is a method of exchange in trade when parties to a transaction directly swap one good or service for another without utilising a means of exchange like money.
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according to ohno and toyota, is a category of waste that retains unnecessary inventory between process steps.
Overproduction, according to Ohno and Toyota, is a type of waste that holds unneeded inventory between process steps.
Overproduction is the practice of creating a good or service in excess or before it is required. Most frequently, excessive production in manufacturing results in time and resource waste. Waste is the expenditure of time or resources to generate a good that goes beyond the needs of the customer. Depending on how the manufacturer handles the overproduction, several issues may develop. The consumer will be unhappy that they must pay more than they had anticipated for the product if the expense is passed on to them.
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in order for activities to be useful as schedule building blocks, they should have tangible output that can be verified
The statement is True.
What are generic building blocks?The following are general traits of building blocks: A building block is a collection of features designed to address the demands of the business across an organization. The functionality can be accessed through public interfaces from a building block. A building block has the potential to work together with other interconnected building blocks.The foundational components of art as a whole are seven different types of artistic expression. The seven elements are line, color, value, shape, form, space, and texture.A building block is a collection of features designed to address the demands of the business across an organization. The functionality of a building block is accessible through public interfaces. A building block may work in conjunction with other, related building blocks.Nanoparticles, metal-organic frameworks, organic molecular structures, and supra-molecular complexes are utilized as building blocks for the bottom-up modular assembly of molecular architectures. Utilizing building blocks ensures exact control over the final composition of a molecule or (supra)molecular construct.In order for activities to be useful as schedule building blocks, they should have a tangible output that can be verified. The statement is True.
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Which major domestic stock market has the most restrictive listing requirements in terms of the market value of the listed firm?
The New York Stock Exchange of America is the major domestic stock market that has the most restrictive listing requirements in terms of the market value of the listed firm.
The Financial District of Lower Manhattan is home to the New York Stock Exchange (NYSE, sometimes known as "The Big Board"), an American stock exchange. By market capitalization of its listed businesses, which was US$30.1 trillion as of February 2018, it is by far the largest stock exchange in the world. In 2013, the average daily trade value was at US$169 billion. The New York Stock Exchange Building, located at 11 Wall Street and 18 Broad Street, houses the NYSE trading floor, a National Historic Landmark. In February 2007, a second trading room at 30 Broad Street was shut down.
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Which best describes gigsters business model it provides access to experienced it professionals for small?
It provides access to any number of tech-industry professionals with a variety of experience to telecommuting professionals who require IT assistance describes gigsters model.
What is Gigsters?
Users can order tech projects from Gigster to be built immediately. It was established in San Francisco, California, and was co-founded by Roger Dickey and Debo Olaosebikan. In addition to prominent angel investors and founders like Naval Ravikant of Angel List, Justin Waldron of Zynga, and Emmett Shear of Twitch, they also got seed money from Greylock Partners, Bloomberg Beta, and other sources. They were a part of the summer 2015 batch of Y-Combinator.The $10 million Series A funding round led by Andreessen Horowitz, which will be used to develop the startup's AI and machine learning technology, was announced by Gigster on December 7, 2015.Michael Jordan was a famous basketball player. The company has already garnered $32.5 million in finance as of this point.To know more about Professional for small visit:
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________ is an agreement between a manufacturer and a distributor on the price at which a product will be resold.
Resale price maintenance is an agreement which is between a manufacturer and a distributor on price at which a product will be resold.
Resale price maintenance refers to a practice in which a manufacturer fixes the price for the resale of a brand product and so in this practice the retailer is not allowed to sell it at a lower price.
Manufacturers use the resale price maintenance in order to more directly prevent inter-retailer price competition. Resale price maintenance can be considered inefficient if it enables a manufacturer and dealers to operate a cartel and charge the monopoly price.
Hence, selling a product, resale price maintenance can be efficient if it permits retailers to provide an efficient level of service.
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finra rule 2210, communications with the public, has a number of filing requirements. some communications are prefiled, others are postfiled, and some are excluded from filing with finra. included in the list of exclusions would be retail communications
FINRA rule 2210, communications with the public, has a number of filing requirements. some communications are profiled, included in the list of exclusions would be retail communications is option D.
A communication restricted to identifying the member's trade or market-maker symbol is excluded from the FINRA filing requirements. A conversation that identifies and recommends a specific investment corporation or organization needs to be filed.
When previously filed material is used, no filing is essential so long as there may be no material alternate. however, converting from recommending particular funds to precise ETFs is a material trade and might require filing. A retail verbal exchange selling a carrier offered by way of a member firm is a conversation that would likely want filing with FINRA.
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Disclaimer:- your question is incomplete, please see below for the complete question.
A) that do no more than identify and recommend a specific registered investment company or family of registered investment companies.
B) dealing with specific index funds that previously have been filed with FINRA and that are to be used, with the only change being a recommendation of index exchange-traded funds from the same sponsoring organization.
C) that do not make any financial or investment recommendation but only promote a service offered by the member.
D) that do no more than identify a national securities exchange symbol of the member or identify a security for which the member is a registered market maker.
What is the dollar value of the total surplus (producer surplus plus consumer surplus) when the allocatively efficient output level q1 is being produced?
800 = 1/2(20 x 40) + 1/2(20x 40)
What is allocatively efficient?
The level of output where marginal cost and marginal gain are as near to each other as possible is known as allocation efficiency. It indicates that the cost of the good or service is roughly equivalent to the minimal gain from utilizing it.When a market is entirely competitive, the quantity supplied equals the quantity sought (this is the quantity that maximizes profit), and as a result, the marginal social cost equals the marginal social benefit (MSC = MSB), which is the quantity that maximizes allocation efficiency.A state of the economy known as allocation efficiency is one in which production matches customer preferences; specifically, every good or service is produced up to the point where the final unit offers consumers a marginal benefit equal to the marginal cost of production.When there is an ideal distribution of products and services taking into account consumer preferences, allocation efficiency occurs. The allocation efficiency is at the output level when the cost of production is equal to the price. This is because the ideal distribution is reached when a good's marginal value and marginal cost are identical. Consumers' marginal utility and the price they are willing to pay are the same.To learn more about allocatively efficient visit:https://brainly.com/question/7113859
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the market for gizmos has a downward sloping demand curve and a horizontal supply curve. all else equal, when market demand for gizmos , consumer surplus for gizmo buyers and producer surplus for gizmo sellers . a decreases; remains constant; decreases b decreases; increases; remains constant c increases; increases; remains constant d increases; decreases; increases e decreases; decreases; decreases
When market demand for gizmos increases, consumer surplus for gizmo buyers increases and producer surplus for gizmo sellers remains constant.
What is Market demand?The Definition of the term Market demand is known to be a term that connote the demand for a said product and also the person wants to buy it.
Based on the above, When market demand for gizmos increases, consumer surplus for gizmo buyers increases and producer surplus for gizmo sellers remains constant.
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The market for gizmos has a downward sloping demand curve and a horizontal supply curve. All else equal,
when market demand for gizmos _____, consumer surplus for gizmo buyers _____ and producer surplus for
gizmo sellers _____.
a. decreases; remains constant; decreases
b. increases; decreases; increases
c. decreases; decreases; decreases
d. decreases; increases; remains constant
e. increases; increases; remains constant
Budgets can be prepared conservatively by? underestimating costs. underestimating earnings. overestimating goals. overestimating results. reconciling behaviors and goals.
Budgets can be prepared conservatively by underestimating earnings.
What are the steps of creating a budget?Determining your income : The monthly income or the take home amount after paying the taxes and other expenses has to be determined. Other sources of income can also be included hereDetermining your expenses : Try to record everything of your regular monthly expenses. It is one of the most difficult steps.Choose a budget plan : Once you have the idea of the expenses and income, you can easily decide the budget plan according to your need.Adjusting your habits : you need to get control over your finances and therefore one has to put some efforts to manage the income and expenses developing certain habits to improve the finance.Living the plan : A budget is an ever changing plan and it can be adjusted regularly as your expenses change.To learn more about budgets, refer
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to enable government relationships with citizens, businesses, and other arms of government is called e-government
Using the network and networking technologies to enable government relationships with citizens, businesses, and other arms of government are called e-government.
What is E-Government?This concept can be summed up as the use of ICTs to more effectively and efficiently provide citizens and businesses with government services. It is the integration of ICT into administrative processes for the public good. A Model Proposal for Local Governments to Increase Citizen Involvement in the Age of Information Society and E-Government: Crowdsourcing provides further information.
The use of or application of information technology (such as the Internet and intranet systems) to government operations and activities in order to simplify the exchange of information between the government and its constituents as well as between the government and its own constituents.
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A company failed to coordinate a clear message across all of the imc channels it was using to market its products and services. what are the ramifications of this misstep?
The customers are confused as a result of the wasted resources, time, and money.
Coordinating all of this activity across many communication channels is what integrated marketing communication is all about. Observe that persuasion—convincing people to believe something, desire something, or act—is a key element of this concept. In line with an organization's marketing strategy, effective marketing communication is goal-oriented. It seeks to communicate a specific message to a selected group of people with the intention of changing attitudes and/or behavior. Because it uses a variety of communication channels and customer touch points to convey a consistent message in more and more persuasive ways, integrated marketing communication (IMC) makes this marketing activity more effective and efficient.
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